The Happiest Place on Earth will soon know where in the world you are. Walt Disney Co. has struck a deal with Verizon Wireless that will allow it to remain in wireless contact with its theme park visitors — even when they step outside the turnstiles in Anaheim and Orlando, Fla.
Disney and Verizon bill it as a way to enhance the “theme park experience,” enabling parkgoers to use their mobile phones for tasks such as saving a spot in line at a popular ride and zeroing in on where Cinderella can be found signing autographs.
But the service has broad — and potentially controversial — implications for marketers and consumers as each attempts to balance the need for information with privacy.
–
Read the full
Los Angeles Times
story.