News Corp. is stepping up its efforts to wring more ad coin out of MySpace.
The social-networking behemoth is unveiling a massive redesign of its website and tech functions next week, including upgrades to its navigation, user-profile editing and search applications as well as an overhauled MySpaceTV vid player, Variety reports.
Redesign, the first top-to-bottom overhaul since the site’s launch in January 2004, is aimed at keeping MySpace hip on the tech side at a time when it’s facing stiffer competition from Facebook, Bebo and others in the social-networking sector. The changes also increase exponentially the advertising opportunities throughout the site and on the MySpaceTV player.
The new-model MySpace will bow Wednesday, starting with changes to the homepage that will show off the increased amount of advertising that the portal to the rest of MySpace will now support. MySpace said a single advertiser will “take over” the home page on Wednesday, with the rest of the redesign and new elements bowing Thursday.
