It boasts being the only all-inclusive resort in L.A. County, but the Pacific Palms Resort has a marketing challenge.

It’s in the City of Industry.

The hilltop resort, the former Industry Hills Sheraton Resort & Conference Center, recently finished its $60 million renovation, and it’s ready to attract more than local conference goers.

But convincing business and leisure travelers that they don’t have to book posh resorts in Orange County or San Diego for a four-star experience can be tough when the destination is a city with a reputation as a smoggy, blue collar manufacturing hub.

The renovation was done by the owners, Ed Roski Jr., the chairman and chief executive of Majestic Realty Co., and John Semcken, another Majestic executive. They are involved in trying to develop an NFL football stadium complex nearby, but they said the resort is not at all dependent on any stadium, although they agreed it could be helped by a stadium.

They spent years renovating the resort. All rooms and meeting spaces on the 650-acre property were updated. Added were a full-service luxury spa and a new restaurant and bar called RED serving 100 percent Midwest corn-fed prime beef. The resort’s two champion golf courses have also been updated with hybrid Bermuda Tiffway II grass and an improved watering system.

The resort, which is targeting everything from business conferences to wedding parties, is playing up the fact that while it may have competition from local hotels and conference centers, it is unique in putting it all together as a “destination resort.”

“As far as all-inclusive resorts, we’re it as far as Los Angeles County is concerned,” said Robert Nelson, managing director of the resort.

To get the resort onto the minds of locals, it is employing the well-used but effective tactic of holding what amounts to a sale. Nelson said some deals such as deluxe rooms for $199 are especially good this summer.

Beyond that, the resort’s Web site makes the most of its location, noting the Pacific Palms is “located on a glorious hilltop and set against the majestic San Gabriel Mountains.”

One more thing. There is no mention of the City of Industry anywhere. In fact, the resort lists its address as Industry Hills, a location that the U.S. Postal Service has agreed to recognize.

However, Alan Reay, president of Atlas Hospitality Group in Irvine, wonders if using an address that people are even less familiar with than the City of Industry creates its own challenges.

“They just have to get over that hurdle,” said Reay. “Where is Industry Hills?”

But Carol Martinez, a spokeswoman for the Los Angeles Convention and Visitor’s Bureau, said any focus on the resort’s location may miss the point.

“If the spa is good, the restaurant is good, and the golf is good, people are going to go,” she said.