Eisner: Web-Only Video Can Be Successful

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Michael Eisner, the former Walt Disney Co. chief executive who is now a developer of Internet videos, said online entertainment can be successful without having first been on a broadcast network.

“These shows have to be developed and created just for the Web,” Eisner said today in an interview at the Allen & Co. conference in Sun Valley, Idaho. “You can’t just take something that’s popular on TV and plop it on the Web.”

The advantage of Web video is that it can interact with audiences and lets producers instantly create a community, said Eisner, who left Disney in 2005 and started Tornante Co., an investment company.


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