South Bay Realty Firms Merge

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Prudential California Realty and Moore & Associates, two of the South Bay’s biggest realty offices, have combined forces, the Daily Breeze reports.


The merger, with Prudential acquiring Moore & Associates for an undisclosed amount, comes amid a declining real estate market in the South Bay and nationwide.


Consummated last week, the deal will give the combined firms five offices, with about 230 Realtors.


The headquarters will remain in Torrance, with two other Torrance offices, a location in Hermosa Beach and another in Rolling Hills Estates.


“The most positive thing about this is we’re expanding to gain strength in a down market,” said Larry Moore, who started Moore & Associates 26 years ago. “So we’re feeling really good about the future.”


The combined firm will retain the Prudential name, which Moore said makes sense.


“All the corporate franchises have all the money,” Moore said. “It’s tougher for us as an independent. We need the bells and whistles that you get from national recognition. Prudential has offices around the country.”


Prudential’s Internet and other marketing tools have given Moore & Associates’ Realtors “a shot of excitement” in a market that’s “as tough as it’s ever been,” Moore said.



Read the full Daily Breeze story

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