TBWAChiatDay has joined with 13 other ad agencies across the country to promote Unicef’s Tap Project, a drive to provide clean water to children worldwide.
For one week, March 16-22, advertisements will encourage people to visit participating restaurants and pay $1 for a glass of tap water, or go online to donate money for water-related purification and construction projects.
Under the pro bono campaign, one agency in each city creates ads aimed at the local community, solicits free media placement for the ads, and recruits restaurants to participate by serving water and collecting money.
A TBWA spokesman said project organizers called one agency in each city: The L.A. call came to TBWAChiatDay. The agency responded by designing a colorful print campaign based on a motif of winged droplets.
Besides TBWA, the agency list includes some of the top creative shops in the country, including Goodby Silverstein & Partners in San Francisco; Wieden & Kennedy in Portland, Ore.; Energy BBDO in Chicago; and Saatchi & Saatchi in New York.
Sony Shake-Up
Six months after Sony Entertainment Pictures announced it would rename its digital marketing division and reposition it as an agency to work for outside clients, the leadership team at the new Imageworks Interactive has taken shape.
Robert Speiser will serve as vice president of marketing and J.D. Black will serve as vice president of client services. Under the new structure, Speiser will oversee strategy and new business development, while Black will manage day-to-day services for the agency’s clients and implement campaigns on their behalf.
“For a long time, marketing and client
services were being handled simultaneously within the same group,” said Emmanuelle Borde, senior vice president. “The move to clearly delineate the two internally is an acknowledgement of our group’s overall growth and a necessary response in
accommodating the needs of an increasing client base.”
Speiser joins Imageworks Interactive from the Designory Agency, a division of Omnicom Group, where he managed accounts for Nissan, AIG and SunAmerica. Black has been with Sony since 1999, most recently overseeing client services for Sony Pictures Entertainment.
Ad Events
The first conference on Computer Generated Images for Advertising & Marketing will take place March 10-11 at the Renaissance Hollywood Hotel. Sponsors include RealTime Technologies and AutoDesk. The annual MultiCultural Media Expo is set for March 11-12 at the Los Angeles Convention Center. The nation’s largest multicultural marketing event will feature special presentations by local entrepreneurs Carl Kravetz of Latino agency Cruz/Kravetz, Ideas; Daniel Villanueva of private equity fund RC Fontis; and Jose Villa of online agency Sensis.
Contest Results
When the Southern California Honda Dealers Association asked Secret Weapon Marketing for a new campaign, the ad agency responded with a big idea addressing the public’s dislike of the car buying experience.
The ads centered on the helpfulness of Honda dealers. Part of the Honda dealer campaign was a contest that rewarded helpful people in other walks of life with a new Honda. After promoting the contest in print and TV ads, the agency received 600 nominations. The campaign culminated with an award ceremony for three winners: Kathryn Forrest, a special education teacher in Santa Ana; Josie Gavieres, founder of a Long Beach animal program; and Amy Mallett, the director of a seniors program in Goleta.
“We’re excited for the first annual Honda Helpful Awards, and hope this event is the first of many to come,” said Patrick Adams, managing director at Santa Monica-based Secret Weapon.
Agencies & Accounts
Gorilla Nation Media, the Hollywood-based online ad rep firm, has been selected to represent the online ad inventory for
Lucasfilm’s StarWars.com site. “While we anticipate leveraging the Star Wars brand online for the benefit of marketing partners like film studios, game publishers and others targeting fantasy and genre entertainment, we hope that broader lifestyle marketers, like Coke, Verizon and Nike, see this as a great platform,” said Gorilla Nation President Brian Fitzgerald. Amy Levy Public Relations in Los Angeles has added two new clients: Yemee Clothing, a line of intimate apparel and loungewear, and Room by Room Inc., a home decoration firm. Fourth Wall Marketing will create a national online and print marketing campaign for Wheelchair Getaways, an accessible vehicle rental company. The L.A.-based agency also will do the campaign for Beneveda, an alternative medicine wellness center opening next year in Sherman Oaks. WorldLink, a multiplatform advertising sales firm based in Los Angeles, has signed an agreement with Post-Newsweek Stations to represent the group’s six major TV stations, as well as four LATV affiliates. Under the deal, WorldLink will sell ads for stations in Houston; Detroit; Miami; San Antonio; and Orlando and Jacksonville, Fla.
Staff reporter Joel Russell can be reached at
[email protected]
, or at (323) 549-5225, ext. 237.
