Flower site Teleflora’s owners also produce juice, bottled water and nuts. Now they’re adding something truly

different: reality TV.

The L.A.-based e-commerce flower distributor is creating a Mother’s Day special for NBC with the help of the production company behind “The Office” and “Ugly Betty.”

The concept for “America’s Favorite Mom” came from Lynda Resnick, a billionaire marketer and wife of Stewart Resnick, whose Roll International Corp. owns Teleflora and such consumer products as pomegranate juice POM Wonderful and Fiji Water.

Teleflora’s pink rose and lily bouquet especially designed for the program and available for purchase online will honor the five mothers competing on the show.

Vignettes of the lives of a working mom, a military mom, a single mom, a soccer mom and a mother-like figure, such as a grandmother, will be featured on NBC’s morning show, “Today,” in the days leading up to the Sunday special. “America’s Favorite Mom” will then showcase the mother with the most votes from viewers.

Resnick came up with the concept last year during a company strategy meeting for this year’s 100th anniversary of Mother’s Day. About 20 percent of Teleflora’s $800 million annual revenue comes from Mother’s Day sales.

“I said, ‘Someone should make a television show out of this,'” Resnick said. “My staff said, ‘Go sell it.'”

Resnick, who lives in Hollywood, said she expected that breaking into the world of television production would be difficult, but she was still surprised at how much work it took.

“Let me tell you, I had no idea,” she said. “I’m so outside my comfort zone I’m in Siberia.”

Through the William Morris Agency, Resnick hired production company Reveille. For Mark Koops, managing director of Reveille, the concept of a reality TV show that honors mothers was a no-brainer.

“Who doesn’t love their moms?” he said. “As we sat there discussing the concept, everyone responded to it on an emotional level.”

Plus, Mother’s Day is a $16 billion industry and with

Resnick “one of the world’s greatest marketers” taking the lead, the production company saw the possibility of an annual

franchise, Koops said.

Was there a risk that the show could turn into an infomercial for Teleflora? Koops said that would never work.

“The audience isn’t fooled by that,” he said. “The creative process has to, within reason, lead the show.”

Resnick said the company has spent just under $10 million for the project, and she expects to profit from it.

At the center of her concept for the show is a heart-shaped medallion that hangs from the “America’s Favorite Mom” bouquet that will be available for purchase.

“That heart is the same heart the winner is going to get,” she said. “Millions of people can tell their own mother that she is ‘America’s Favorite Mom’ in their eyes. That’s how it translates.”