Asianada Changes Name, Adds CEO

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Blank check company Asianada Inc. said Monday it changed its name to Lateral Media Inc. and a former Disney executive, Jeffrey Schwartz, has come on board as chairman and chief executive.

Beverly Hills-based Lateral Media, which is controlled by hedge fund Trinad Capital Master Fund Ltd., is acquiring companies in the performance marketing and online publishing space.

The company has acquired domain names, software and other assets from Grupo Grandioso LLC. Lateral also owns some automotive industry Web sites, Schwartz said Monday, and hopes to complete two to three more acquisitions in the next few months.

Schwartz most recently was founder and managing partner of Vertical Passion Media, LLC, an advertising and web publishing services company. Prior to that he was president and chief executive at two automotive marketing services companies, Autobytel and Autoweb. He earlier was vice president, corporate affairs at the Walt Disney Co.

Schwartz “brings a combination of online marketing experience and a proven ability to create shareholder value,” Robert Ellin, partner at Trinad Capital, said in a statement.

Lateral Media’s stock is listed at $1.25 on the Over-the-Counter Bulletin Board.

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