KB Home, Other Builders Sued Over Internet Patent

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A group of homebuilders including Toll Brothers Inc. and Los Angeles-based KB Home were sued over claims they wrongfully use patented technology linking builders, manufacturers, and buyers online.

Chicago-based OLA LLP, the owner of HomeBuilderShowroom.com, claims that several builders had signed confidentiality agreements to learn of its “Builder’s On-Line Assistant,” before declining to purchase the service. The builders then offered an identical product, OLA claims in the suit filed Wednsday in federal court in Marshall, Texas.

The service allows builders to offer standards and upgrades for homes and lets customers make purchasing decisions online using a virtual showroom.


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