The Emmy-winning creators of “My So-Called Life” and “thirtysomething” are two of the biggest television names so far to unveil ambitious stand-alone projects for the Web, the Los Angeles Times.

Marshall Herskovitz and Edward Zwick said Wednesday that they would produce 36 eight-minute episodes of a series called “quarterlife” that will debut Nov. 11 on MySpaceTV.com, the social-networking site MySpace’s growing video page.

Herskovitz said the series would cost significantly more than any other Web effort to date but would not disclose details. The previous record might have been set last month, when a team of studio executives said they would spend $3 million on “Afterworld,” a Web series in the U.S. that is being distributed on cable TV and mobile phones abroad.

“We’ve taken 20 years of experience in making TV and said, ‘What is the minimum requirement to create something that doesn’t compromise in terms of quality?’ ” Herskovitz said.

The series revolves around six creative people in their 20s, with a plot that includes an “overly truthful” video blog.

The venture is still something of a gamble. In its first three weeks on MySpace, the 130-episode “Afterworld” hasn’t caught on as much as “Prom Queen,” which is produced by former Walt Disney Co. Chief Executive Michael Eisner’s Tornante Co.

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