Programming Is Child’s Play for Mesoft Tech Executive

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Freddy Goeske was writing computer programs when he was 13. Now he manages a team of software engineers as chief technology officer for Mesoft Corp.


“Typically the day is working with our software engineering and deployment teams,”. he said. “We have to make sure we’re on track with the roadmap of our production code. If there are issues in the field with the customers, we make sure that the issues are being filled.”


Goeske is a co-founder of Mesoft and is a veteran of running his own software companies.


“I had a software company right out of college,” he said. “We were doing a lot of work around the late ’80s, writing alphanumeric paging software. We developed a call service and answering service. We had a number of operators working for us. But having a 24/7 job at 18 years old was tough. We sold it to a company in San Diego, but kept the intellectual property for the company.”


Goeske’s favorite job was running a post-production company called Engram Digital. Engram, which began as a digital production studio providing motion graphic, 3-D animation and video editing services, soon expanded its services to designing, hosting and incubating small-business e-commerce properties.


The software the company needed didn’t exist, Goeske said. “So we had to write a lot of software from scratch.”


His big break was working on a low-budget film in 1996 for a company called FilmWerks. That led to being executive producer on the feature film “Postmortem,” starring Charlie Sheen, and several direct-to-video productions.


Goeske says the biggest differences is not working in the post-production business, and scrambling to understand new devices on different platforms. Also, with the introduction of new technologies, it can become increasingly difficult to convince fellow software engineers to a new, more technologically savvy way of thinking.


“It was an educational process that required an open mind. We have a lot of people in our industry who have ingrained concepts, so with new technology, we have to show them how new technology will make their lives better. Now we’re helping people to leverage their media culture, which could be hard for people to absorb.”


Goeske is single and lives in Calabasas. In his free time, he enjoys playing poker and taking care of his aquarium.



Matthew T. Washington

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