Chore Corps

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Darren Berkovitz joked one day with his co-workers at Beverly Hills-based Internet incubating company Metro Enterprises, “We outsource code writing to India. I wish I could outsource finding me a girlfriend.”


They laughed and then realized they hit on an idea for a business.


So he and his business partners, Omri Cohen, David Gonen, and Stacy Stubblefield, all twenty-something recent grads, made outsourcing personal with the launch of their Web site, DoMyStuff.com. The site is a platform that allows people in the United States and Canada to seek assistants to perform such tasks as grocery shopping or picking up dry cleaning.


Berkovitz and his partners are focusing on the Los Angeles market, but people in any city can use the service. They have received a large number of hits in New York, San Francisco, and other metropolitan areas, as well as Canada, where the press covered the site extensively.


“We figured why couldn’t we outsource the chores that consume so much of our day? Find someone else to do it, and you can spend your time doing what you specialize in,” said Berkovitz.


The bidding process is comparable to eBay’s, with a reverse-auction aspect. People can post the details of a chore that needs to be done. Others who need to make some extra cash bid against each other to take on the job.


“You post like a billboard,” said Berkovitz. “Maybe a high school kid offers to paint your fence for $8 an hour while a professional painter had offered to do it for more. The price is driven down.”


Craigslist offers classified advertising for services, but DoMyStuff goes further, with added features comparable to those on eBay. The site has an escrow system so that the person with a task to be completed can deposit the money electronically. It won’t be released until the job is done satisfactorily. It also ensures that the person performing the task gets paid.


DoMyStuff also has a feedback section where users of the site can rate each other on dependability for others to review later.


The company got started with $100,000 from Metro Enterprises, which is owned by Gonen’s father, Sam Gonen. It launched two months ago and claims about 600 new users a day. On its busiest traffic day in May, the site had 1,000 new users.


The site makes money by charging 7 to 10 percent of the amount paid to the person who performed the task. Berkovitz said the company should be profitable within a year.


The partners have spent little to no money since the launch of the site because they are allowing news of its existence to spread virally. It has been covered rather extensively on blogs around the Internet, Berkovitz said.


That’s how Derek Verrilli, an artist from Manassas, Va., heard about it. Through DoMyStuff, Verrilli completed a landscaping job for a homeowner in Arlington, Va.


“DoMyStuff took 10 percent of what I made, which I think is pretty steep, but it did go smoothly,” Verrilli said. “I have responded to illustration jobs on Craigslist but when I have, I haven’t gotten a response either way.”


Though some career jobs have started to appear on DoMyStuff.com, the creators originally meant for the site to center on running errands. A few very odd jobs have been submitted and completed. The creators thought a posting that read: “Help me clean my ears,” was a joke.


“We couldn’t believe it was real,” said Berkovitz. “But a doctor bid and told him, ‘I’ll teach you how to clean your ears for so much.’ And he did.”


Berkovitz never posted a search for someone who could find him a girlfriend. He’s still single.

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