It may not qualify as a New Year’s resolution, but leadership at Live Nation Inc. is determined to cash in on its concert promotions operations via the Internet or some other new media venture.

The Beverly Hills-based company, a subsidiary of corporate radio giant Clear Channel Communications, is the world’s largest producer and promoter of live entertainment. About 70 million people attend the company’s 35,000 events each year.

Live Nation has been steadily acquiring venues including last year’s purchase of the House of Blues chain and now owns or operates more than 170 venues in North and South America and Europe.

“Repurposing” the shows at many of those sites is a priority, according to Live Nation’s Vice-President of Communications John Vlautin.

“We can capture that content so cost effectively, we’re looking for new ways to use it,” he said, admitting that the company had missed on its 2006 goal of “wiring” 120 of its clubs with high tech cameras and equipment to facilitate streaming broadcasts.

While the broadcast element of the Internet equation may be underdeveloped, Live Nation is using the Web to define its audience and collect marketing data.

“That tool of our online division is very powerful,” Vlautin said. “We do share the information with artists and managers but we don’t sell it yet. For now, we are interested in serving our own customers better, taking care of the whole entertainment experience with including food, parking and the like.”

Live Nation continues to grow its footprint in Europe, and recently acquired Gamerco, Spain’s largest concert promoter, and France’s Jackie Lombard Productions. Additionally, the firm is attempting to introduce Europeans to that most American of events, the monster truck rally.