Landing X Prize in Earthly Endeavors

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More than two years ago, after the first privately funded manned rocket soared into space to claim a $10-million prize, the man behind the contest brimmed with jubilation, a profound sense of relief and visions of the next frontier to conquer, the Los Angeles Times reports.


“I’m going to the stars,” he said at the time.


But, in fact, Peter Diamandis has moved on to something that, in many respects, is even more momentous. He has brought the concept of spurring “revolution through competition,” as he likes to say, back to Earth.


The X Prize Foundation, which Diamandis chairs, is looking to apply its “prize philanthropy” formula , pushing for a radical breakthrough by dangling a multimillion-dollar carrot , to an array of worldly issues. Among them: creating a car that gets the equivalent of 100 miles per gallon and ushering in an era of personalized medicine by developing DNA sequencing technology that is much faster and more affordable than what’s available now.


Read the full L.A. Times story

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