AEG, owner and operator of the Staples Center, said it has appointed Lisa Herzlich to manage its L.A. Live sports and entertainment district project across the street from Staples Center.

Herzlich will be responsible for overall operations of the 27-acre, 4-million-square-foot facility east of the Harbor Freeway (110). The facility will be a tourist-oriented sports-entertainment complex, which will sport 2,000 apartments and condos, a 54-story hotel tower, a 7,000-seat live performance auditorium, a 15-screen movie theater and more than 10 restaurants and clubs. It is scheduled to open in late 2007.

Herzlich was in charge of marketing at Cherry Creek Shopping Center for the past 14 years. Cherry Creek is a 1.1-million-square-foot mall in Denver owned by Michigan-based Taubman Centers Inc., which owns the Beverly Center.

Los Angeles-based AEG is a subsidiary of Anschutz Co., which is owned by Denver-based billionaire Philip Anschutz.

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