Ford Motor Co. is planning to shrink its U.S. dealer network in the next three years to align distribution better with its current market share, Cisco Codina, the company’s North American sales chief, said on Monday, Reuters reports.
“We have publicly told our dealers as recently as our new model introduction video in Las Vegas last month that we would make a concentrated effort to align our sales to our number of dealers in the marketplace,” Codina told the Reuters Auto Summit. Codina said most of Ford’s dealers are concentrated in metropolitan areas on the East Coast and in California, which he termed as “problem areas.”
