A jewelry company and its customers hip-hop artists and football stars are trying to provide donations to at least a dozen charities in the country.

Icelink Watch, a popular jewelry brand among some Hollywood bigwigs, launched an L.A.-based charity effort with the unveiling earlier this year of a line of bicycle chain bracelets.

The company’s Charity-Links Bracelet Campaign has the goal of raising money for 10 charities in 10 cities across the United States over 10 months.

Locally, the Los Angeles chapter of the Youth Opportunity Movement was the direct recipient of the donation from the sales of Icelink’s new line of bracelets.

The Los Angeles chapter is one of 36 such organizations in the United States. Operating in the Boyle Heights and Watts areas of the city, it focuses on educating youth and finding jobs for them. The chapter is funded by the state but could always use more money.

“I grew up in Hollywood and I want to give back to that community,” said Andy Sogoyan, owner of Icelink. “There are so many kids who drop out of school and it’s such a problem around here. I want to help these kids because it is important to me.”

Sogoyan, whose family was in the jewelry business in Russia and Armenia for years, came to Los Angeles in 1979 and worked for his uncle part time in his downtown jewelry store while attending Hollywood High School.

Meeting various people in Hollywood triggered the idea of a hip-hop jewelry company.

“I know the bling bling business,” he said.

Icelink’s bicycle bracelet comes in one of 10 colors. The idea was to have each color support a different charity.

Sogoyan said it is his most successful design. Its biggest admirer, though, is Jimmy Valenzuela, who runs LAYOM.

“We are not doing too well financially right now,” Valenzuela said. “In fact I was planning to do a fundraiser of sorts when Sogoyan called me about the donation and I thought, ‘What a blessing.’ ”

Sogoyan and Valenzuela joined forces to initiate the campaign for Los Angeles, which kicked off earlier this year at Romano Jewelers in Northridge with rapper Xzibit acting as the celebrity spokesperson.

The campaign netted about $5,000 for the Los Angeles charity alone.

LAYOM is currently in the last phase of building its youth technology center, where it aims to educate youths who don’t have computers at home. The organization also aims to support them by providing bus passes, books, backpacks and other small but essential needs.

“My dream is that we wind up getting $50,000 or even $100,000,” Valenzuela said. “But that is what it is a dream. If we get even $50, that’s more than what we had at the beginning of day. It will help us buy someone a bus pass and that’s good enough.”