With online competition for eyeballs intensifying, Web portal Yahoo Inc. is launching a new site devoted to food that will feature videos and other content from celebrity chefs such as Rachael Ray and Martha Stewart, the Associated Press reports.
Yahoo Food is set to launch Thursday, the first major offering from the company’s Lifestyles group, based in Santa Monica.
“People are searching the Web and Yahoo every day for life’s biggest question – what’s for dinner?” said Deanna Brown, general manager of Yahoo Lifestyles.
Yahoo has been trying to overcome slowing financial growth that has been giving investors a serious case of indigestion. The company’s stock price is down by 34 percent so far this year.
