TV Guide SPOT Celebrates Anniversary

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Los Angeles-based Gemstar-TV Guide International Inc. said its TV Guide SPOT video-on-demand service has reached approximately 20 million subscribers nationwide since its launch one year ago.


In addition to existing cable operator relationships with Comcast, Time Warner, Bright House and Insight Communication, the service launched this week with Adelphia and Cox Communications. It has also recently signed new distribution deals with Cablevision Systems and Charter Communications.


Cheez-It brand, the advertising launch partner of TV Guide SPOT, has re-signed with the VOD network to execute a programming integration sponsorship of the weekly and daily editions of Watch This! In addition, Cingular also joins the network’s line-up of promotional partners in a product integration sponsorship of TV Guide SPOT’s music show, mVids.


“Our success in attracting both distribution partners and blue chip advertisers validates TV Guide SPOT’s programming strategy, and also indicates that the VOD platform is gaining traction with viewers,” said Dmitri Ponomarev, vice president, TV Guide SPOT.


The VOD network has dedicated approximately 75 percent of its programming to original shows created specifically for on-demand viewers, as opposed to repurposed content.

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