Spanish-language television network Azteca America, the U. S. arm of TV Azteca, S.A. de C.V., is moving its U.S. executive and production headquarters to Los Angeles later this year, a spokesman said Thursday.

Presently based in Mexico City, the network plans to establish Los Angeles as its base, renting offices for about 10 executives and support staff. An exact office location has not been selected yet.

“We want to be in L.A. because it’s the heart of out target audience and demographic,” said spokesman Daniel McCosh. “That’s who our viewers are.”

The network, the perennial number three behind dominant Univision and NBC-owned Telemundo, has been producing all of its news shows Los Angeles since February at the Glendale studio it operates.

The network is planning to locally produce a morning news and entertainment show for the U.S. market similar to its popular Ventaneando program, which airs in Mexico.

Azteca America currently has a presence in 45 Hispanic markets, including Los Angeles, New York, Miami and San Diego.

TV Azteca is the second-largest producer of Spanish language television programming in the world, turning out more than 10,000 hours a year, and operates two national television networks in Mexico. TV Azteca affiliates also include Todito.com, an Internet portal for North American Spanish speakers.