Satellite television provider DirecTV Group Inc has become the first U.S. provider to offer the BabyFirstTV channel to its customers, starting Thursday.

The new offering is part of El Segundo-based DirecTV’s effort to attract subscribers by offering programming not available on broadcast or cable television.

BabyFirstTV aims to offer a unique interactive co-viewing experience for children and parents. The channel was created by leading experts in child development and education to provide interactive opportunities for parents and baby to bond, learn and explore together.

Content on the channel is designed to be adaptable to the different levels of a baby’s development. Each show offers elements that can appeal to younger babies and older toddlers simultaneously, so children at various levels and age groups can focus on something different within the same program. BabyFirstTV also features video-on-demand capabilities to offer parents access to content when and where they want it.