Uneducated Labor Posing Challenge For L.A. Business

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For Clayton Frech, high school dropout rates and low school test scores aren’t just headlines in the local papers. They’re hits to his company’s bottom line.


As director of operations for El Segundo-based Classic Party Rentals Inc., Frech is the one who has to grapple with the consequences if a poorly written memo gets misinterpreted or if a salesperson fumbles an order because they can’t do simple math.


“We’re in the party rental business and we spend a lot of time dealing with square footage. Our sales people have to know how to do simple multiplication and not everybody educated in L.A.- area schools can do this,” he said.


“If they get it wrong, then the wrong amount of material gets shipped out from our warehouse and then we have to make a second trip to our warehouse and that has a domino effect on our business, not to mention the impact on customer relations.”


Faced with the prospect of more mistakes like this, Classic Party Rentals now casts a wide net when looking for workers, spending more time and money to search for qualified employees.



Classic Party Rentals is not alone.


Amid the heightened debate about whether greater mayoral control would be a solution to improving the Los Angeles Unified School District, area companies already know the cost of the failings of local schools. All over the region companies are shelling out more money and eating up hours to deal with a locally educated workforce that often lacks basic reading, writing and math skills, much less being computer savvy.


And while many smaller districts in the county do a better job than the mammoth L.A. district, the bottom line is that the county has become ground zero in the workplace literacy crisis.


According to the Literacy Network of Greater Los Angeles, a non-profit coalition of literacy providers, 53 percent of adults in Los Angeles County can’t read at the eighth grade level well enough to fill out a job application or read a bus schedule.


There are many factors behind this startling figure, which is among the highest in the nation.


For starters, take the high school dropout rate at the Los Angeles district, which is the largest in the nation and educates nearly 750,000 students living in 27 cities across the county. The dropout rate has been pegged anywhere from 34 percent by the district to 52 percent in an outside study conducted last year.


And for those that remain in school, their performance has hardly been stellar. While standardized test scores in the district have been rising, they still trail state and national averages; thousands of students are facing the prospect of not being able to pass the state-mandated exit exam to get their diplomas.


At the heart of all this is a huge influx of non-English-speaking immigrants over the last 25 years. While often very motivated to work, these immigrants face substantial challenges in learning enough English to survive in today’s workplace.


Cumulatively, the toll on the L.A. economy is in the billions of dollars per year in lost time, lowered productivity and higher recruiting costs among employers, according to experts.


“This is something that’s been brewing for a long time. We haven’t confronted it and, as a result, employers have found it increasingly more difficult to find the human capital they need in our urban core,” said David Rattray, vice president of education and workforce development for the Los Angeles Area Chamber of Commerce.



Move-up training


Of course, the impact varies by industry. For business and professional services, where the need for highly trained personnel is acute, L.A.-based companies have to recruit far and wide to find workers with the qualifications they are looking for. That adds time and money to the search effort.


Other industries that rely heavily on low-skilled laborers, like the garment industry or hotel housekeepers or warehousing, encounter problems when they try to move these workers up the chain.


That’s precisely the problem at Price Transfer Inc., a South Bay logistics provider that employs both recent immigrants and locally educated people.


“I’ve accepted that people coming out of our schools don’t have all the necessary skills they need at our company,” said Susan Oldham, human resources manager for Price Transfer. “At the entry level, that’s not too much of a problem for us, except that we have to spend more time supervising them. But if we want to move our entry-level workers up into supervisory jobs, that’s where they need more literacy.”


When Oldham joined Price Transfer a couple years ago, the company had just obtained ISO certification, which requires companies to meet a certain quality standard. Part of that certification requires on-the-job training. (State law also requires employers to accommodate and assist any employee seeking to improve literacy skills, though the employer is not required to pay for that training.)


That’s when Oldham discovered that many of the workers didn’t have the necessary literacy skills to do simple things like read loading instructions, write memos and track shipments via computer. Before the job-related training could begin, these workers needed to be taught basic reading and writing skills.


Oldham has turned to a workplace program recently launched by the Literacy Network. Starting last month, coaches are coming to the company’s Rancho Dominguez headquarters twice a week to teach English and reading skills to about 15 workers.


“There are workplace literacy programs available, but for most of those programs, the employee has to go to classes at school or the library. With this program, we can bring customized workplace training straight to the place of employment,” said Patricia Mitchell, executive director of the Literacy Network.


Of course, this training doesn’t come cheap. Even at the non-profit level, employers can shell out up to $15 per hour per employee; more specialized training from for-profit providers can cost three or four times that much.


Besides these outside classes, Price Transfer provides business writing and computer classes, customer service training and supervisory training. Oldham said providing this training is still preferable to going out and hiring workers specifically for supervisory jobs.


“We prefer to hire from within. And the training is a big boost for morale and team-building,” she said.


That’s also the philosophy at Evans Group Inc., a sewing shop in downtown L.A. Owner Jennifer Evans said her company hires first- and second-generation immigrants for the production line. The company said even those immigrants born here need on-site training in basic English skills “enough so they can read garment specifications and choose the right color threads.” The company then provides further training for those deemed worthy of advancement.


She added that she also plans to provide basic math training to help employees make more accurate measurements for garments. “It helps our company overall if we allow our workers to be more than just a factory worker,” Evans said.



Public sector


But for every employer willing to shell out dollars and time to provide remedial training for their workers, dozens of others either can’t afford it or leave it up to their workers to sign up on their own for literacy programs offered at school or libraries.



That’s where the public sector comes in.


“It’s a huge, huge problem,” said Bruce Stenslie, executive director of the Los Angeles City Workforce Investment Board.


Through this board, the city funds a system of work training and job-matching centers. Now, Stenslie said the board is beginning to form partnerships with major employers, starting with the health care sector. Employers pay only a fraction of the cost; the rest comes from public funds.


“We’ll identify new recruits or retain entry level workers for higher paid work,” Stenslie said.


Whatever their attitude toward providing training, most companies make some attempt to screen out applicants who can’t demonstrate basic reading and writing skills. The first step: making sure the job seeker can fill out an application.


Unfortunately for employers, many people who have difficulty reading and writing take the application home and family members or friends help complete the forms.


That’s precisely what happened at a food distribution company where Rattray of the Chamber worked several years ago.


“We were finding ourselves disciplining and terminating employees for errors on the job. They weren’t picking the right products for our customers,” Rattray said.


“We soon found out they couldn’t read. What had happened was that they would take their job applications home and get help filling them out. We had a literacy problem that was totally unknown to us until these errors cropped up.”

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Howard Fine
Howard Fine is a 23-year veteran of the Los Angeles Business Journal. He covers stories pertaining to healthcare, biomedicine, energy, engineering, construction, and infrastructure. He has won several awards, including Best Body of Work for a single reporter from the Alliance of Area Business Publishers and Distinguished Journalist of the Year from the Society of Professional Journalists.

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