Britain’s biggest insurer Aviva Plc dropped its planned 17 billion pound ($29.5 billion) all-share bid for Prudential Plc on Friday and said the prospects of a deal in future were “very low.”
Aviva said it was abandoning what would have been the insurance sector’s biggest ever deal because it had failed to win over Prudential’s board and because it was not in its own shareholders’ interests to improve its proposal.
