Ultra high-end beauty products are going to the dogs and coming to Los Angeles soon.

It’s been kicking around Britain for years under a different brand name, and now the Isle of Dogs luxury line of shampoos, conditioners, grooming sprays and food supplements will soon make its U.S. debut in L.A. pet boutiques.

Executives at Isle of Dog Corp. and their Santa Monica-based marketing firm Kastner & Partners figured as the stateside capital of pet-pampering, Los Angeles was the perfect market to kick off retail sales of the luxury line later this year given a price range of $20 to $50 for the primrose oil and other sweet-smelling products engineered in Britain.

“In most places, premium dog grooming isn’t really out there yet,” said Jens Stoelken, account director at Kastner & Partners, the shop behind campaigns for Red Bull North America Inc. and Porsche North America Inc.

The firm started its launch by first sending five representatives to the biggest U.S. dog shows to set up booths and introduce the brand and establish credibility. They’ve also launched a Web site for direct sales and are trying to build an online clientele.

The goal is to have the complete chic canine care system in high end boutique grooming shops think Chateau Marmutt, Fifi & Romeo and the Barking Lot by the end of the year.

“Markets like Los Angeles are known for pet pampering, and we want to have displays and packaging in the stores that set us apart, little bit like Oakley did in sunglass retailers,” Stoelken said. “We wanted to let them know we are out there.”

Kastner & Partners is spending about $1.5 million on the U.S. launch, but pooches shouldn’t sniff around for Isle of Dogs in the animal world’s version of big-box stores, such as PetSmart just yet. “This isn’t something that’s going to be sold everywhere at first,” Stoelken said.