Investors Loving Iger’s Sweet Talk

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When Robert Iger officially takes over as chief executive of Walt Disney Co. this week, there will be little need to have Michael Eisner hand over the keys to the Magic Kingdom.


The usually high-profile Eisner has let his handpicked successor run most of the show publicly at least since the leadership change was announced in March.


That’s fine with Wall Street, which wants stability at the $47 billion entertainment giant after a period of high-profile power struggles and sluggish growth.


Compared with Eisner’s public dramas with ousted president Michael Ovitz and dissident board member Roy Disney, Iger’s efforts to mend fences with creative partners like Pixar Animation Studios’ Steve Jobs and strike a more tranquil demeanor have been like a balm.


“Iger came out of the gate fast than a lot of us anticipated,” said Jessica Reif Cohen, a Merrill Lynch analyst.


That was seen at last week’s Goldman Sachs’ annual Communacopia Conference, where Iger stuck with a handful of themes, such as the need to strengthen the Disney brand, the strategic importance of developing content in-house, and the big opportunities to repackage Disney content.


Rejuvenating Disney’s flagship animation division, which since the late 1990s has seen an exodus of talent from retirement and defections, is a big priority. “It’s a critical division to the extent it creates exciting new original content that can drive revenues as well as recapture some of the magic,” Cohen said.


Creation of Disney-branded content that can be distributed across a variety of media is also key. “You can’t just live off sequels of ‘The Lion King’,” said Victor Hawley, fund manager at Los Angeles-based Reed, Conner & Birdwell, which owned 2.6 million Disney shares as of June 30. “The nice thing about Disney is that it has so many legs to stand on that if one or two are weak for a while, the others can compensate.”

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