The Trojans have scored another victory over the Bruins.


This time, the victory is not on the gridiron, but in the Wall Street Journal/Harris Interactive rankings of business schools. USC's Marshall School of Business placed 10th, while UCLA's Anderson School of Management traditionally considered more elite came in at 19th.


USC shot up from a placement of 23rd on the regional list of business schools, while Anderson was also ranked 19th last year on the national list.


USC moved to the national list this year after the Journal identified the school as having more than a regional appeal to corporate recruiters.


The rankings are culled from surveys of 3,267 recruiters who are asked about 20 student and school attributes, such as interpersonal and problem-solving skills and leadership potential.


"If a recruiter only has the capacity to visit 10 schools on the West Coast, they may look at the rankings and say, 'I really believe that USC has to be on my short list,'" said Peter Giulioni, executive director of the Marshall's Career Resource Center.


Officials at the Anderson School did not return calls.


Giulioni, who took over as executive director last October after working at Deloitte & Touche LLP, said he has tried to boost USC's ranking by restructuring the career center along industry lines.


Mindy Tamburro, a staffing consultant at Thousand Oaks-based biotechnology company Amgen Inc., said USC has effectively reached out to recruiters, even inviting her to lunch to solicit her advice. "You obviously are drawn to schools that are easy to work with," she said.


Raime Quick, director of human resources at the El Segundo-based toymaker Mattel Inc., which already recruits from USC, said: "We want to make sure we are going to the right schools. Each year, they are becoming stronger and stronger."


*This story will be available in the Sept. 26 edition of the Business Journal.

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