Green Street Advisors, a Newport Beach-based broker-dealer, agreed to pay $150,000 to settle NASD claims it had failed to register eight of its research analysts who regularly issued reports.

In settling the matter, Green Street didn’t admit or deny wrongdoing, but consented to the NASD findings.

From June to November 2004, Green Street issued more than 120 reports written by the analysts who hadn’t taken required exams or registered with NASD.

“It is particularly disturbing that this firm was aware of the problem, failed to observe the new rules’ deadlines, and yet continued to issue reports without properly registering their analysts,” said Barry Goldsmith, NASD’s head of enforcement.

After a series of enforcement actions relating to conflicts of interest involving research analysts NASD laid out new rules requiring research analysts to be registered with NASD after passing analyst exams.

Its first enforcement action arising from the new analyst registration rules came in May, when NASD sanctioned SunTrust Capital Markets Inc. $100,000 for similar rule violations.