Platinum Equity Buys Two Marketing Firms from Vivendi

0

Los Angeles-based investment firm Platinum Equity said Monday that it has purchased two European club-based marketers of DVDs, CDs and video games from Vivendi Universal.


The acquisitions of Universal Group Direct and Dial for an undisclosed price were completed in late December, Platinum Equity said. The firm, with $8 billion in revenues, plans to combine the two companies.


“This is a very attractive investment for us in a business that generates recurring revenue from a large membership base and has great potential for growth particularly as the DVD market expands in Europe,” said Brian Wall, Platinum’s managing director for Europe, in the press release.

No posts to display