Huttas Making High-Tech Plans at Printing Company

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Harold Huttas wants to turn Insync.Media into a one-stop print shop for the electronic age.

As new president of the firm, Huttas intends to expand high-tech services at the Inglewood printing company, which also builds Web sites where clients can store and dispatch digital images for use in advertising, brochures and other media.

“The bulk of our business is still print, but the fastest-growing portion is our digital division,” Huttas said. “Keeping up with technology is our biggest challenge.”

As a sales executive with Alan Lithograph, Insync’s founding print division, Huttas watched digital technology revolutionize the printing business in the ’90s. After acquiring Cal Litho in 1993, the company branched out from simply printing brochures and catalogs to take advantage of the latest online technology.

Insync’s Digital Asset Systems division makes digital copies of bulky graphics files for clients like Columbia TriStar Home Video and Toyota. The digitized information is stored in specially designed online libraries. Customers can access and download files through the Internet.

Insync now plans to develop an expanded array of digital services. To that end, it’s recruiting programmers while providing ongoing education to home-grown staffers.

Huttas also wants to make sure clients get their print jobs on time, and plans to increase Insync’s efficiency by eliminating overlapping steps in the production process.

As a veteran sales executive, he believes Insync has been overlooking the deadline needs of customers, including some that have been with the company for over 40 years. “We needed a change,” he said.

Huttas joined the company in 1976 and was an executive vice president since 1985. He received his bachelor’s degree in advertising from New York University.

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