Public Relations for Women in

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As Chief Executive Officer of one of Los Angeles’ leading independent public relations firms, Karen Murphy O’Brien knows how to stand out in a crowd. Successful companies ranging from See’s Candies to Pebble Beach Resorts rely upon her agency to get media coverage when and where it matters most.

“Being a woman in my business has its advantages and disadvantages,” cautions Murphy O’Brien. “It’s exciting to work with established and emerging companies to help build their businesses. It’s a lot of fun but also a lot of work. It’s crucial to always maintain a strong sense of self and to brandish integrity. Reputation is key in a business that’s all about reputation.”

Murphy O’Brien’s reputation in the industry is highlighted by the company’s knack for creating newsworthy ideas that grab the attention of major media outlets. Three years ago, the Century Plaza Hotel & Towers in Century City wanted to celebrate its 30 Year anniversary with something memorable. “We sensed the onslaught of the internet age and suggested the hotel industry’s first and only Cyber Suite — the hotel room of the future,” explains Murphy O’Brien. “It generated over $4 million dollars worth of publicity in less than four months.”

Karen Murphy O’Brien has some p.r. tips for women who own their own businesses.

1. Define what is unique about your product or service and become an expert in that area. Be the spokesperson for your industry.

2. Don’t be afraid of the media. They’re looking to fill their pages and air time with news about interesting companies.

3. Create newsworthy ideas that catch the media’s attention. This could generate thousands of dollars worth of free advertising.

4. Identify the most appropriate media outlet and specific journalist or producer and call them to “pitch your idea.”

5. Be prepared to fax or e-mail written information that supports your story. Don’t be too commercial. Persistence and creativity will pay off with lots of great recognition for you and your company.

Karen Murphy O’Brien is Chief Executive Officer, Murphy O’Brien. If you’d like to receive an insider’s guide, The Power of PR – Five New and Proven Public Relations Strategies for your Company, call Murphy O’Brien at 310-453-2539 or e-mail Karen at [email protected].

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