Office Landlord Broker

Winner

Brad Feld

Cushman & Wakefield Inc.

Runners Up

Don Hudson

CB Richard Ellis

Todd Doney

Cushman Realty Corp.

L.A.’s top landlord broker in 1998 credits his success to his background in working on the tenant side.

“I’ve built my career representing tenants Viacom, Showtime, Dow Jones & Co., Great American Insurance,” says 36-year-old Brad Feld. “Now, I’m winning on the landlord side based on the strength of relationships I’ve developed over the years as I delivered quality tenants.”

Feld was responsible for $100.7 million in deals for Cushman & Wakefield Inc. in 1998 in areas from Burbank and Glendale to Santa Monica and downtown L.A.

“We benefit from his exposure to all markets so it’s nice to go to one source for information,” said Jeff Worthe, a partner at M. David Paul & Associates.

As landlord of a 306,000-square-foot office property in Santa Monica, M. David Paul represented more than half of Feld’s sales transactions for the year. The two-wing, five-story complex at 2600-2700 Colorado Ave. dubbed “the MTV building” became a new residence for the J. Paul Getty Trust, Microsoft Corp., EMI Music, Artisan Entertainment, architectural firm Perkins & Will and Pearson Television. The five- to 12-year lease deals totaled some $40 million and more than 200,000 square feet.

Feld, a UCLA graduate, also worked with M. David Paul at Burbank’s newest office complex, Media Studios North. He secured a combined $25 million in business with new tenants Equilon Enterprises, the oil refining and marketing group formed by Shell Oil Co. and Texaco Inc., and Microcaddam, an IBM subsidiary. The 10-year lease deals filled 85,000 square feet.

His activities also included subleasing. He holds the largest sublease in Westwood, for 63,000 square feet, for Americast/Disney Televentures at 10880 Wilshire Blvd.

This year, Feld predicts a softer market, as prices level off and interest subsides.

“It’s a landlord’s market on the Westside and things will change in the next 12 months. Our building in Santa Monica pushed the envelope from the low- to mid-$3 rates, a jump from the low- to mid-$2 range a couple of years ago. Everybody’s going to try to hit those markets and they’ll have a rough go,” he said.

Nola L. Sarkisian