Haag

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Nancy Haag

Archon Group

Vice President, Western Regional Manager

Claim to Fame: Closed $150 million in asset sales in last 12 months

Nancy Haag often gets to work at 5:30 a.m., not surprising for someone who has the reputation of keeping on top of a deal’s every detail.

“Nancy’s attitude is take no prisoners,” said Paul Rutter, managing partner at Gilchrist & Rutter, a real estate law firm. “She knows what she wants and she goes after it and gets it. But she’s very cordial and ethical, with real integrity. Things are done by the book.”

Haag specializes in buying and selling commercial property on behalf of Archon, a subsidiary of Goldman Sachs that manages a $6 billion portion of the Whitehall Street real estate investment fund. After nine years at Tooley & Co., she joined the firm in 1997 as senior vice president overseeing new-business strategy.

Archon oversees more than 35 million square feet of commercial property, 42,000 apartment units and 2,000 hotel rooms. Haag has been responsible for all commercial assets, sales and acquisitions for the Western region of the company, consisting of California, Arizona, Nevada, Oregon and Washington.

Because Archon’s investors are looking for significant profits, she keeps her eye out for undervalued assets that can be renovated, turned around, and later sold for a significant gain. She recently oversaw the purchase of an 85,000-square-foot building in Beverly Hills on Wilshire Boulevard where the rents were below market with lots of tenant rollover. The original sale had fallen out of escrow, and she managed to put the deal together in 60 days.

While declining to discuss the size of the transaction, Haag said, “typically, I don’t look at deals below $15 million.”

Haag, who started in L.A.’s real estate industry after getting her graduate business degree from the University of Cincinnati, relishes the give and take that goes with negotiating a deal.

“I enjoy the transactional nature of the job,” she said. “It’s great to be on all sides of the fence, both selling and buying. There’s a lot of opportunity left on the West Coast as far as real estate is concerned, and the markets are moving forward. I really enjoy what I do.”

John Brinsley

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