Wall

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Kevin Wall

Vice Chairman

iXL Holdings

While a concert producer, Kevin Wall quickly realized the Internet’s potential as an entertainment medium when he began going online in 1995. Three years later, he is the highest-ranking executive at iXL-Los Angeles, the area’s largest new-media company.

The company is actually a division of iXL Holdings, which Adweek recently ranked as the nation’s second-largest interactive agency, offering expertise in online marketing and promotion. Atlanta-based iXL Holdings has expanded eight-fold, from 120 to 1,000 employees in just the past year. And much of that growth is attributable to an aggressive acquisition strategy spearheaded by Wall.

David Hankin, vice president of business affairs at Sony Online Entertainment and president of Mayor Richard Riordan’s New Media Roundtable, described Wall’s tenacity like this: “Kevin stands up when a lot of others sit down.”

Wall came to iXL as a result of the company’s acquisition of BoxTop Interactive, an Internet programming provider. Today, iXL-Los Angeles represents the union of three companies: BoxTop, Digital Planet and Spin Cycle Entertainment. Westwood-based iXL-Los Angeles offers entertainment content, consumer brand marketing and digital media technology.

“We take clients from the real world into the cyberworld. We are the conduit to the (online) community,” said Wall, 46, who is looking to promote the company worldwide, starting with England, Germany, Spain, and Italy.

“The use of the Internet in these markets is more business to business, but that will change,” he said. “In the U.S. three years ago, many people weren’t using the Internet. Now there’s a revolution. The time is right.”

As companies and individuals become accustomed to using the Internet, Wall and other iXL executives will explore new strategic partnerships with electronic commerce and search engine organizations.

Prior to founding BoxTop, Wall was the founder and chairman of Radio Vision, which was involved in the production, distribution and foreign licensing of long-form music programming for television and radio. Among the more than 500 events he produced were Pink Floyd’s “The Wall: Live in Berlin 1990” and “Amnesty International: Human Rights Now” concerts.

Andrea Nylund

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