Walt Disney Co. said Monday that it is introducing new food guidelines for all foods and promotions licensed by Disney.

The new policies, the Burbank-based entertainment company said, call for Disney to use its name and characters only on products that meet specific guidelines, including limits on calories, fat, saturated fat and sugar.

Disney also said that it will apply similar requirements to all meals served to children at all Disney-operated restaurants in its parks and resorts, including a plan to eliminate trans fats from all food served at its parks by the end of 2007.

"Disney will be providing healthier options for families that seek them, whether at our parks or through our broad array of licensed foods," said Chief Executive Robert Iger. "The Disney brand and characters are in a unique position to market food that kids will want and parents will feel good about giving them."

Disney also said that certain items, such as Disney-licensed birthday cakes and seasonal candy, will not be part of the program but will be limited to 15 percent of the total menu by 2010.